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By bookwormThis is the first book I bought from this author and did not know that this is book 3 in a series. Although I found the book really a good read I probably won't be purchasing the rest of the books in the series. The thing that turn me off in a book is a lot of internal monologues. It is the idea a brand can build its consumer relationship by connecting their consumers to the brand image on a platform that provides them relative content, elements of participation, and a ranking or score system.

Brand networking is a new way to capitalize on social trends as a marketing tool. Dating applications see also: Online dating service Many social networks provide an online environment for people to communicate and exchange personal information for dating purposes. Intentions can vary from looking for a one time date, short-term relationships, and long-term relationships.

This usually includes a user's age, gender, location, interests, and perhaps a picture. Releasing very personal information is usually discouraged for safety reasons. Online dating sites are similar to social networks in the sense that users create profiles to meet and communicate with others, but their activities on such sites are for the sole purpose of finding a person of interest to date.

Social networks do not necessarily have to be for dating; many users simply use it for keeping in touch with friends, and colleagues. Many popular online dating services such as Match. Educational applications see also: Socio-Academic Networks The National School Boards Association reports that almost 60 percent of students who use social networking talk about education topics online and, surprisingly, more than 50 percent talk specifically about schoolwork.

Yet the vast majority of school districts have stringent rules against nearly all forms of social networking during the school day even though students and parents report few problem behaviors online. Social networks focused on supporting relationships between teachers and between teachers and their students are now used for learning, educator professional development, and content sharing.

Ning for teachers, Learn Central,[61] TeachStreet and other sites are being built to foster relationships that include educational blogs, eportfolios, formal and ad hoc communities, as well as communication such as chats, discussion threads, and synchronous forums.

These sites also have content sharing and rating features. Medical applications Social networks are beginning to be adopted by healthcare professionals as a means to manage institutional knowledge, disseminate peer to peer knowledge and to highlight individual physicians and institutions. The advantage of using a dedicated medical social networking site is that all the members are screened against the state licensing board list of practitioners.

For alcoholics and addicts, SoberCircle gives people in recovery the ability to communicate with one another and strengthen their recovery through the encouragement of others who can relate to their situation. DailyStrength is also a website that offers support groups for a wide array of topics and conditions, including the support topics offered by PatientsLikeMe and SoberCircle.

SparkPeople offers community and social networking tools for peer support during weight loss. Open source software There are couple of projects that aim to develop free and open source software to use for social networking services. See also Distributed social network Enterprise bookmarking Gender differences in social network service use Geosocial networking Lateral diffusion List of social networking websites Mobile social network Professional network service Social bookmark link generator Social identity Social network Social network aggregation Social networking in the Philippines Social software User profile Virtual community Web 2.

References Boyd, Danah; Ellison, Nicole Journal of Computer-Mediated Communication 13 1. Boyd, Danah First Monday 11 Ellison, Nicole B. Journal of Computer-Mediated Communication 12 4.

Fraser, Matthew; Dutta, Soumitra Mazer, J. Communication Education 56 1 : Retrieved on January 15, Retrieved on January 18, The Industry Standard. IGI Global. A Parent's Guide to Myspace. DayDream Publishers. News Corp. Retrieved on January 19, Retrieved on January 19, [15] comScore. Social networking goes global. Reston, VA. Lutterbeck, M. Barwolff, and R. Open Source Jahrbuch. Lehmanns Media. Pre-proceedings version.

David Buckingham. Google Trends. Accessed 26 October Marketing Jive, November 18, Organization Science, Vol. Media Bullseye. Thousand Oaks, Calif. Forbes, March 30, Reading, Mass. InformIT, March 2, Description of the autonomous business model used in social network services. Pediatrics 1 : Barnes BBC News. Reason 41 1 : Associated Press. Daily Mail London. Further reading Alemn, Ana M. Pol'y Else, Liz; Turkle, Sherry. Social network service Powers, William, Hamlets Blackberry : a practical philosophy for building a good life in the digital age, 1st ed.

ISBN Digg is a social news website. Formerly, the site's cornerstone function consisted of letting people vote stories up or down, called digging and burying, respectively, but as of Digg v4, the "bury" function has been removed. Digg's popularity has prompted the creation of other social networking sites with story submission and voting systems.

Only Rose and Gorodetzky still play an active role in the management of the site. The original design was free of advertisements, and was designed by Dan Ries. As Digg became more popular, Google AdSense was added to the website. In July , the site was updated to Version 2. The new version featured a friends list, the ability to "digg" a story without being redirected to a success page, and a new interface designed by web design company silverorange.

Digg has grown large enough that submissions sometimes create a sudden increase of traffic to the "dugg" website. This is referred to by some Digg users as the "Digg effect" and by some others as the site being "dugg to death. In such cases, the impact of the "digg effect" is difficult to isolate and assess. On August 27, , Digg altered its main interface, mostly in the profile area. The domain "digg. It will also help prevent so called 'power users' from dominating the site with their submissions.

The new Digg will also offer users a personalized homepage, based on their diggs, that is tailored to their specific interests. The commenting system will be updated to "help fight bad behavior like trolling or group-burying. Adelson summed up the new Digg by saying, Weve got a new backend, a new infrastructure layer, a new services layer, new machines everything. On August 25, , Digg released v4. The site experienced a number of bugs and glitches that has resulted in a backlash from Digg users in the form of verbal opposition and, initially, heavy posting of articles from Reddit - a competitor of Digg's.

Digg's business development director Matt Van Horn left Digg after the official update of version 4. Potential sale Several reports have come forward claiming Digg has been trying to sell itself to a larger company since early On July 25, during the due diligence part of the potential sale, Google informed Digg that they were not interested in the purchase.

Digg from investors such as Highland Capital Partners. With this funding, the company plans to move from their current offices to accommodate a bigger staff base. That means the four-year-old startup will dial back some of its expansion plans, instead prioritizing projects that generate revenue and profit.

When a Facebook account is connected to a Digg account, Digg articles can then be shared on the user's Facebook page. Digg Dialogg Digg Dialogg allows Digg users to submit questions to a preselected famous individual who agrees to do an interview with a reporter chosen by Digg. Digg Bar On April 2, , Digg released the Digg Bar, which provides a toolbar above the top of a site allowing the user to produce shortened urls, or access digg comments and analytics without leaving the page. Since then, many blogs[27] [28] have sought to keep up with all of the ongoing Digg API projects.

Criticism Digg v4 On August 25, , when Digg updated to version 4, the site was unreachable or unstable during the launch day and the weeks following. A large number of the site's members have complained about the new design and removed features such as bury, favorites, friends submissions, upcoming pages, subcategories, and history search. It's cobbling together features from more popular sites and departing from the core of digg, which was to "give the power back to the people.

Digg Disgruntled Digg users declared August 30, as the 'quit Digg day' and began digging up stories submitted by Reddit's auto submitting publisher account filling up the front page. Moderation and algorithms The purpose of Digg was to give editorial powers back to the masses. However, the second version of Digg began using a secret algorithm that blurs the transparency that was expected by the users. In , the site began to be gamed by their top users. Digg tried to offset criticism by hiring computer scientist Anton Kast to develop a diversity algorithm to prevent special interest groups from dominating Digg.

A townhall was organized and the users demanded the shouts feature be discontinued. Mob mentality Unlike the present Digg algorithm, which works on user diversity, in it was much more dependent on flocking behavior among users to determine the promotion of content. Another O'Reilly blogger in defense of Mallett posted a criticism of Digg's mob mentality. Then Digg, "acting on the advice of its lawyers," removed posting submissions about the secret number from its database and banned several users for submitting it.

The removals were seen by many Digg users as a capitulation to corporate interests and an assault on free speech. You'd rather see Digg go down fighting than bow down to a bigger company. We hear you, and effective immediately we won't delete stories or comments containing the code and will deal with whatever the consequences might be.

Organized ideologically-motivated censorship On August 5, , progressive blogger Ole Ole Olson aka "Novenator" posted a report to AlterNet about a year-long effort of organized burying of seemingly-liberal articles from the Upcoming module of Digg by a conservative Yahoo!

Groups mailing list known as DiggPatriots and an associated page on coRank; he also accused leading members of the mailing list of participating in behavior which violated the Digg Terms of Usage, such as creating "sleeper" accounts in the event of administrators banning their main accounts for terms-violating behavior as well as vexatious "reporting" of seemingly-liberal users for banning.

Profile page now includes comment histories and sort by category Digg spy is released Digg 2. January 17, Top user Albertpacino resigns after accusations of him being on Digg payroll[68] January 18, Digg Clouds is introduced, Search is improved January 25, Acquisition rumors begins February 2, Report stories as 'inaccurate' and Profanity filters are introduced February 15, March 1, April 20, June 26, July 24, August 15, August 27, Digg widget for blogs and share by email is released.

Digg Army Saga: after an expos by forevergeek. Digg v3 rolled out, site redesign, shouts, new categories: politics and sports. Digg Labs Launches Thumbnails added Digg begins enforcing trademark rights [69].

Top user p9 resigns. Blog post leads to concern about 'bury brigades'. Instant backlash from community after slow loading. Images and videos now back to homepage. New Digg profiles, story suggestion, email alerts. February 1, Digg Town Halls May 15, June 30, July 23, July 31, August 6, August 25, September 8, September 24, October 3, October 9, December 18, April 2, April 9, May 6, New comments system is released Recommendation engine is released facebook minifeeds of digg stories m.

Many power users banned after they fail to follow guidelines against script digging. Digg Spy and podcasts discontinued. October 16, Partners with WeFollow for categorizing user in the upcoming version 4 release November 4, Digg Trends launched. See also Delicious Fark Mixx Propeller. References [1] Corporate Profile - Digg, Inc.

Archived from the original on 29 Mar Alexa Internet, Inc. Digg [15] McCarthy, Caroline CNET News. Retrieved May 9 , Retrieved 29 August Retrieved 27 August Retrieved 31 August Retrieved August 31, Time Magazine. CNet News. The Huffington Post. The Next Web. Retrieved October 20, Social Keith. Digg About. Retrieved 4 August Retrieved 5 August Digg [48] Kevin Rose January The New York Times.

Digg the Blog. Digg Inc. The Public Record. The Guardian London. Web 2. The Screen Savers. Forever Geek. Digg blog. Community blog. Headquarters Palo Alto, California, U. Social network service Banner ads, referral marketing, Casual games Required million [7].

Facebook is a social network service and website launched in February that is operated and privately owned by Facebook, Inc. Additionally, users may join common interest user groups, organized by workplace, school, or college, or other characteristics. The name of the service stems from the colloquial name for the book given to students at the start of the academic year by university administrations in the US with the intention of helping students to get to know each other better.

Facebook allows anyone who declares themselves to be at least 13 years old to become a registered user of the website. Facebook was founded by Mark Zuckerberg with his college roommates and fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. Facebook founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University.

It gradually added support for students at various other universities before opening to high school students, and, finally, to anyone aged 13 and over. Facebook has met with some controversy.

It has also been banned at many places of work to discourage employees from wasting time using the service. Facebook settled a lawsuit regarding claims over source code and intellectual property. History Mark Zuckerberg wrote Facemash, the predecessor to Facebook, on October 28, , while attending Harvard as a sophomore. Harvard at that time did not have a student directory with photos and basic information, and the initial site generated visitors and 22, photo-views in its first four hours online.

Zuckerberg was charged by the administration with breach of security, violating copyrights, and violating individual privacy, and faced expulsion, but ultimately the charges were Mark Zuckerberg co-created dropped. The following semester, Zuckerberg began writing code for a new website in January He was inspired, he said, by an editorial in The Harvard Crimson about the Facemash incident. The three later filed a lawsuit against Zuckerberg, later settling.

September 15, [40] February 5, July 21, [41] [7] ongoing. On October 24, , Microsoft announced that it had purchased a 1. More people visited Facebook than Google. Company Most of Facebook's revenues comes from advertising. Microsoft is Facebook's exclusive partner for serving banner advertising,[53] and as such Facebook only serves advertisements that exist in Microsoft's advertisement inventory. According to comScore, an internet marketing research company, Facebook collects as much data from its visitors as Google and Microsoft, but considerably less than Yahoo!.

Facebook generally has a lower clickthrough rate CTR for advertisements than most major websites. For banner advertisements, they have generally received one-fifth the number of clicks on Facebook compared to the Web as a whole. Explanations for Facebook's low CTR include the fact that Facebook's users are more technologically savvy and therefore use ad blocking software to hide advertisements, the users are younger and therefore are better at ignoring advertising messages, and that on MySpace, users spend more time browsing through content while on Facebook, users spend their time communicating with friends and therefore have their attention diverted away from advertisements.

Pages for brands and products, however, some companies have reported CTR as high as 6. Involver, a social marketing platform, announced in July that it managed to attain a CTR of 0. Reports claimed that he and Zuckerberg began quarreling, and that he was no longer interested in partial ownership of the company. Website Users can create profiles with photos, lists of personal interests, contact information and other personal information.

Communicating with friends and other users can be done through private or public messages or a chat feature. Users can also create and join interest groups and "like pages" formerly called "fan pages" until April 19, , some of which are maintained by organizations as a means of advertising. Facebook's homepage features a login form on the top right for existing users and a registration form directly underneath for new visitors.

To allay concerns about privacy, Facebook enables users to choose their own privacy settings and choose who can see what parts of their profile. Users can control who sees other information they have shared, as well as who can find them in searches, through their privacy settings. They include the Wall, a space on every user's profile page that allows friends to post messages for the user to see;[79] Pokes, which allows users to send a virtual "poke" to each other a notification then tells a user that they have been poked ;[80] Photos, where users can upload albums and photos;[81] and Status, which allows users to inform their friends of their whereabouts and actions.

In July , Facebook began allowing users to post attachments to the Wall, whereas the Wall was previously limited to textual content only. Over time, Facebook has added features to its website. On September 6, , a News Feed was announced, which appears on every user's homepage and highlights information including profile changes, upcoming events, and birthdays of the user's friends.

Since then, users have been able to control what types of information are shared automatically with friends. Users are now able to prevent friends from seeing updates about certain types of activities, including Facebook mobile graphical user interface [86] profile changes, Wall posts, and newly added friends. The patent covers News Feeds where links are provided so that one user can participate in the same activity of another user.

During the first years, Facebook users were limited to 60photos per album. As of May , this limit has been increased to photos per album. For example, the privacy of an album can be set so that only the user's friends can see the album, while the privacy of another album can be set so that all Facebook users can see it.

Another feature of the Photos application is the ability to "tag", or label users in a photo. For instance, if a photo contains a user's friend, then the user can tag the friend in the photo. This sends a notification to the friend that they have been tagged, and provides them a link to see the photo.

Users were later able to import blogs from Xanga, LiveJournal, Blogger, and other blogging services. Facebook launched Gifts on February 8, , which allows users to send virtual gifts to their friends that appear on the recipient's profile. Facebook attached to each gift.

The Mini-Feed and Wall were consolidated, profiles were separated into tabbed sections, and an effort was made to create a "cleaner" look. Nokia and Research in Motion both provide Facebook applications for their own mobile devices. More than million active users access Facebook through mobile devices across mobile operators in 60 countries.

Reception According to comScore, Facebook is the leading social networking site based on monthly unique visitors, having overtaken main competitor MySpace in April Facebook, Inc. Reasons for why Facebook scored so poorly include privacy problems, frequent changes to the website's interface, the results returned by the News Feed, and spam.

It is believed to be the world's first legal judgement that defines a summons posted on Facebook as legally binding. As in, I decided to unfriend my roommate on Facebook after we had a fight ". Writers for The Wall Street Journal found in that Facebook apps were transmitting identifying information to "dozens of advertising and Internet tracking companies".

The apps used a "referrer" which exposed the user's identity and sometimes their friends'. Facebook said, "We have taken immediate action to disable all applications that violate our terms". Political impact Facebook's role in the American political process was demonstrated in January , shortly before the New Hampshire primary, when Facebook teamed up with ABC and Saint Anselm College to allow users to give live feedback about the "back to back" January 5 Republican and Democratic debates.

Facebook users took part in debate groups organized around specific topics, register to vote, and message questions. Over 1,, people installed the Facebook application 'US politics' College debates in An article written by Michelle Sullivan of Uwire. An inspiration to other residents,[] she quickly became more widely known and several fan pages were made in her honor.

She became the oldest person to ever use the Twitter website. At the time of her death in July , she had 4, friends on Facebook and more than 56, followers on Twitter. Her death was widely reported in the media and she received tributes from several notable media personalities.

The film was written by Aaron Sorkin and adapted from Ben Mezrich's book. The film was distributed by Columbia Pictures. No staff members of Facebook, including Zuckerberg, was involved with the project.

However, one of Facebook's co-founders, Eduardo Saverin, was a consultant for Mezrich's book. Mark Zuckerberg has said that The Social Network is inaccurate. Notes [1] Eldon, Eric. The Economic Times. Retrieved 18 Jun Retrieved May 27, Retrieved [7] Zuckerberg, Mark Please note : you need to verify every book you want to send to your Kindle. Check your mailbox for the verification email from Amazon Kindle. Related Booklists. Post a Review To post a review, please sign in or sign up.

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